GraphicMail is entering the last stage of completing the integration of a new email newsletter editor that will let you create studio-quality email campaigns more efficiently and easier than what has been possible in the past. You can simply breeze through those newsletter-making hassles with the powerful new editing package, all of this without any HTML or design skills.
Marketers and email resellers know that building stylish, branded emails can be a lengthy task, even when using a smart email software suite. Because something is online, that doesn’t necessarily always mean that everything will get done faster. Getting your email newsletter from concept to send-ready is a case-by-case undertaking, that is delayed by some online email packages are painfully slow, even when using pre-set templates.
First impressions count. Before anyone will delve into the details supplied in your email newsletter, they will discriminate, strictly based on appearances - whether it would be worth their while to do so.
Furthermore, consumers expect professionalism and quality in the marketing communications that they receive. It’s common-sense that the majority of readers will ditch your email newsletter, unless you are instantly able to project the magnetism of real value - and that’s regardless of whether you have written the most beguiling sales copy.
With this editor; images, structure and coloring all work in visually irresistible ensemble to help you win readers over during those crucial first-look moments. We give you over 300 email marketing templates to create customised campaigns that reflect your business or brand profile – just pick yours from a list of industry categories. Some templates are drag-and-drop enabled, making it even easier for those of you who aren’t quite tench-smart to design newsletters easily.
The-board photo editor lets you edit images simply and ensures that these are perfectly placed in each template. It also gives you the ability to work in layers; which allows you to change the text within images - especially useful when working to produce email newsletters for multiple languages. The color picker tool, which plucks precise colors from your logo or website and records them to the theme manager, where you can blend your own color-scheme or select from pre-existing sets - a true gem in its array of features..
Together with our core system, this new editor will become GraphicMail’s premium editor and we project that in the long term our client-base will progressively be migrating to the new system as they become more familiar with its virtues. Social integration features and users’ campaign management will be enhanced with tried & trusted publishing tools as well as feedback monitoring via tracking and analytics.
"The new Editor will enable our users to seamlessly create, edit and manage their newsletters and email correspondences. We have focussed on user experience and deliver this through simplicity and flexibility. From simple, yet striking emails to more complex socially integrated newsletters, users can be sure that their email newsletters will hit the spot with their target audience." - Paul Hobden, GraphicMail Product Manager