The majority of email marketers have dedicated some time to wondering and worrying whether they are having more success with their Twitter and Facebook campaigns than with their email newsletter marketing. Or, to take proverbial shots in the dark by simply piggy-backing their brand names on social real estate in order to drive whatever extra traffic to their mailing list and website.
The results from the survey showed that consumers are generally more likely to opt-in to a company’s email newsletter subscription than “Like” the company’s Facebook page, or follow them on Twitter. It was also very clear that email subscribers outnumber Facebook “Likes” by a massive average rate of 70-to-1, and discovered that the average ration of email subscribers to Twitter followers is an impressive 90-to-1 figure.
Down-sizeing the importance of Facebook and Twitter, the somewhat 8000% difference in reach between social and email marketing methods have shown that the latter is more potent and reliable in reaching consumers, as apposed to churning out heaps of tweets and status update confetti.
There is a large gap in the market for bulk SMS campaigners to gain followers via mobile since a huge clot of businesses are yet to tap into the platform. The study found that only 10% of marketers include an email opt-in mechanism on their branded Facebook pages. And only 38% of marketers said they plan to add an email opt-in to their Facebook page, with 22% saying that they have no plans to do so at all. Lastly, only a tiny flock of 4% of the participating marketers said have an opt-in feature in their SMS campaign programs.
It has been said that small businesses are struggling to incorporate email sign-ups into their Facebook pages since they may not have an integrated marketing department where email and social works have been fused into one bucket or may not own the company’s page or not have the expertise on how to include an opt-in mechanism. For others, the risk of possibly dettering Facebook fans by asking them to opt-in for email programs is just too much of concern.
These have proven to be the typical reasons why most marketers have not included email opt-in, and although Facebook and Twitter boast over a combined 700 million users, there’s still no better way for extending your reach than with email. And whether it means building a new email marketing program altogether from scratch or placing an opt-in button onto your page, email is an excellent tool that lets you take advantage of various marketing channels in using them to grow one another.
GraphicMail South Africa - Digital marketing for everyone. Email, mobile, social marketing made easy and affordable! Email marketing tips, mobile and SMS marketing innovations, best practice digital marketing, email case studies and more!
Wednesday 15 June 2011
Monday 13 June 2011
7 Reasons why GraphicMail’s new support service is superior
Early last week, GraphicMail South Africa went live with its new helpdesk. This flagship customer assistance solution allows you to see task tickets, email, live chat, self-service, calls and remote desktop support on one platform - bringing more comprehensive and more powerful assistance.
Thanks to the new system, we are now able to institute better response times and offer a larger amount of choices in the manner in which you would want to, and can, engage with our desktop support staff.
GraphicMail’s revolutionised support framework offers the following in getting a greater grip on our support correspondences and bringing issue resolution times right down:
1.) A help-center packed with relevant videos, tutorials and FAQS.
2.) Hierarchical structure with relevant file attachments as well as troubleshooting wizards to ensure ease of navigation.
3.) Live support and visitor monitoring that lets us share screenshots with clients and more rapidly address any problems that they may be encountering on our email and SMS marketing platform.
4.) The refresh rate of new tickets is now real-time, eliminating our email clutter and improving all-round response times and quality monitoring.
5.) With additional workflow automation, tasks are methodically routed to the support desk, letting us get on the same page with your problems faster and rapidly dissolve any program-based headaches.
6.) Chat window integration and click-to-call features lets us monitor and log requests and inquiries through tickets or live chat, ensuring direct visitor engagement and precise time tracking of all tasks.
7.) We have integrations to solicit feedback and ratings, helping us measure problem areas and improve our performance.
“GraphicMail understands that not everyone is a technological champion and that business people often don’t have the time to become an ace in all aspects of the bulk marketing platforms that they’re using, but need to produce results and push out their messages in as few keystrokes as possible. We are pleased to provide visitors with a more personal experience whenever they contact our Support department as well as stellar self-help tools and guided step-by-step troubleshooters that they’ll enjoy using.” - Torianno Topley, GraphicMail Support Manager
Thanks to the new system, we are now able to institute better response times and offer a larger amount of choices in the manner in which you would want to, and can, engage with our desktop support staff.
GraphicMail’s revolutionised support framework offers the following in getting a greater grip on our support correspondences and bringing issue resolution times right down:
1.) A help-center packed with relevant videos, tutorials and FAQS.
2.) Hierarchical structure with relevant file attachments as well as troubleshooting wizards to ensure ease of navigation.
3.) Live support and visitor monitoring that lets us share screenshots with clients and more rapidly address any problems that they may be encountering on our email and SMS marketing platform.
4.) The refresh rate of new tickets is now real-time, eliminating our email clutter and improving all-round response times and quality monitoring.
5.) With additional workflow automation, tasks are methodically routed to the support desk, letting us get on the same page with your problems faster and rapidly dissolve any program-based headaches.
6.) Chat window integration and click-to-call features lets us monitor and log requests and inquiries through tickets or live chat, ensuring direct visitor engagement and precise time tracking of all tasks.
7.) We have integrations to solicit feedback and ratings, helping us measure problem areas and improve our performance.
“GraphicMail understands that not everyone is a technological champion and that business people often don’t have the time to become an ace in all aspects of the bulk marketing platforms that they’re using, but need to produce results and push out their messages in as few keystrokes as possible. We are pleased to provide visitors with a more personal experience whenever they contact our Support department as well as stellar self-help tools and guided step-by-step troubleshooters that they’ll enjoy using.” - Torianno Topley, GraphicMail Support Manager
Email marketing volume rides high in 2011
During the January 2011 to March 2011 stretch, the launch rate of email marketing messages has skyrocketed by 39% across the broad industry scope compared to the previous year. The world has witnessed direct email marketing jumping to higher realms in the first quarter of 2011 according to a new study by Epsilon and the Direct Marketing Association’s Email Experience Council (EEC). These new figures are breaking down the long held email status quo as a channel that has been blasted by some as facing burial, to a medium that has reinvigorated itself into one that still bears appeal and that can channel sales and conversions on a profitable scale.
According to Epsilon, retail marketers have been using subscriber segmentation and dynamic content to increase the relevancy of their messages, and have also been booting more inactive users and inbox bounce candidates than ever.
Observed and calculated from the roughly 7.1 billion emails sent by Epsilon alone, this amazing figure shows an increase in open rates as well as a significant upward shot in their average email volume per client. Epsilon and the EEC also found that the average email open rate increased by 4%, and that click-through rates have dropped by a rather negligible 0.1%. So we can see that the increase in volume didn't come at the cost of open rates.
Bulk email continues to expand and is presenting evidence of even greater future ROI potential. Email programs are about building relationships as much as they are about creating a buzz around specific promotions, which means that the real-world uses for mass email communications extend far beyond merely sales. Promoters also generate valuable engagements by serving consumers with educational and other absorbing information. There is just so much more to email newsletters and eflyers than taking a slash every time at your subscribers' wallets, and it is starting to show in the channel's increased distribution volume.
Consumers are loaded with an ever-increasing number of promotional messages, which causes them to be more selective in what they decide to click through on. Getting face-time for one’s message has marketers punting harder than ever to get their email newsletters into the inbox trusted zone. Having customer experience play an ever-increasing role in campaigns is an old tune that has been sung countless times, though it seems that, finally, marketers are keeping to the beat.
However digital marketing is not a horse race - where the winner takes it all. Or a island onto itself for that matter. The best results can still be obtained by integrating email closely with social media and mobile marketing efforts, to engage consumers on a one-on-one level with personalized, well-timed and relevant content.
According to Epsilon, retail marketers have been using subscriber segmentation and dynamic content to increase the relevancy of their messages, and have also been booting more inactive users and inbox bounce candidates than ever.
Observed and calculated from the roughly 7.1 billion emails sent by Epsilon alone, this amazing figure shows an increase in open rates as well as a significant upward shot in their average email volume per client. Epsilon and the EEC also found that the average email open rate increased by 4%, and that click-through rates have dropped by a rather negligible 0.1%. So we can see that the increase in volume didn't come at the cost of open rates.
Bulk email continues to expand and is presenting evidence of even greater future ROI potential. Email programs are about building relationships as much as they are about creating a buzz around specific promotions, which means that the real-world uses for mass email communications extend far beyond merely sales. Promoters also generate valuable engagements by serving consumers with educational and other absorbing information. There is just so much more to email newsletters and eflyers than taking a slash every time at your subscribers' wallets, and it is starting to show in the channel's increased distribution volume.
Consumers are loaded with an ever-increasing number of promotional messages, which causes them to be more selective in what they decide to click through on. Getting face-time for one’s message has marketers punting harder than ever to get their email newsletters into the inbox trusted zone. Having customer experience play an ever-increasing role in campaigns is an old tune that has been sung countless times, though it seems that, finally, marketers are keeping to the beat.
However digital marketing is not a horse race - where the winner takes it all. Or a island onto itself for that matter. The best results can still be obtained by integrating email closely with social media and mobile marketing efforts, to engage consumers on a one-on-one level with personalized, well-timed and relevant content.
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