Original infographic found here.
GraphicMail South Africa - Digital marketing for everyone. Email, mobile, social marketing made easy and affordable! Email marketing tips, mobile and SMS marketing innovations, best practice digital marketing, email case studies and more!
Friday 23 September 2011
Wednesday 21 September 2011
Email Newsletter Delivery in 10 Easy Steps
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<img src="http://3.bp.blogspot.com/-qSIW69J0C2Y/TnngbipDGaI/AAAAAAAAAKw/WdkrTUMxzEo/s1600/Infographic-deliver-final.jpg" alt="GraphicMail Email Newsletter Delivery"><br />Source: GraphicMail <a href="http://www.graphicmail.com" target="_blank">Email and Mobile Marketing</a>
Tuesday 20 September 2011
GraphicMail’s 2011 Email Newsletter Editor (beta) going live for South Africa
The 2011 Editor gives users new features such as image editing and about 300 new templates to choose from.
GraphicMail is in the final stages of rolling out a new editor that will make it easier than ever for our clients to create email newsletters - especially for newcomers to email marketing. It’s packed with about 300 categorised newsletter templates and will let you breeze through creating studio-quality email campaigns without any HTML or design skills.
With this editor; images, structure and branding all work beautifully to help you win readers over during those crucial first-look moments.
This latest product development ties in with GraphicMail's greater drive to make its user experience easier and easier, while adding extra advanced features for more savvy users.
If you want to find out how to use our powerful new editor to enhance your personal and business presence on the web, watch this video.
"The 2011 Editor will enable our users to seamlessly create, edit and manage their newsletters. We have focused on user experience and deliver this through simplicity and flexibility. From simple, yet striking emails to more complex socially integrated newsletters, users can be sure that their email newsletters will hit the spot with their target audience." - Andrew Glenister, GraphicMail Product Architect
GraphicMail is in the final stages of rolling out a new editor that will make it easier than ever for our clients to create email newsletters - especially for newcomers to email marketing. It’s packed with about 300 categorised newsletter templates and will let you breeze through creating studio-quality email campaigns without any HTML or design skills.
With this editor; images, structure and branding all work beautifully to help you win readers over during those crucial first-look moments.
- We give you about 300 email marketing templates to create customised campaigns that reflect your business profile or brand perfectly – just pick yours from a list of industry relevant categories.
- GraphicMail also simplified the newsletter creation menu in the dashboard. This makes it simple to choose a template and and get your first newsletter out easily. You can even drag and drop individual elements in some templates.
- Our on-board photo editor lets you edit images simply. It gives you the ability to work in layers; letting you change the text within images - especially useful when working to produce email newsletters for multiple languages or for different segments in your mailing list.
- The colour picker tool samples the precise colours from your logo or website and records them to a theme manager where you can blend your own colour-scheme or select from pre-existing sets.
This latest product development ties in with GraphicMail's greater drive to make its user experience easier and easier, while adding extra advanced features for more savvy users.
If you want to find out how to use our powerful new editor to enhance your personal and business presence on the web, watch this video.
"The 2011 Editor will enable our users to seamlessly create, edit and manage their newsletters. We have focused on user experience and deliver this through simplicity and flexibility. From simple, yet striking emails to more complex socially integrated newsletters, users can be sure that their email newsletters will hit the spot with their target audience." - Andrew Glenister, GraphicMail Product Architect
Monday 19 September 2011
SMS and its role in the future of mobile marketing
Today, mobile marketing is the fastest and most effective way to reach your audience and is an area of intense fascination for marketers and advertisers and users alike.
The mobile revolution is happening and mCommerce is changing consumer behaviour in much the same way eCommerce has. With its high level of consumer acceptance, mobile marketing provides instant communication, since the mobile phone is always on person and always active. There are now far more people in the world who connect through the mobile web than there are connected PC users, and so, one of the biggest current decisions for mobile marketers is whether they should build a mobile site or app, or both.
The question many marketers face is how to adapt to this new channel of communication and how to integrate mobile in their marketing mix
With a range of mobile advertising options, including SMS, mobile app display ads, search ads, rich media, video and push notifications, the landscape can be a bit complicated.
Direct mobile marketing communications can easily be more effective than mobile search marketing. It is targeted at consumers that are open to suggestions about where to go and what to do next.
A study by ABI Research found that consumers worldwide will send more than 5-trillion SMS messages in 2011. Last year the mobile phone industry reached 5-billion subscriptions globally. Out of that, 60 percent use text messaging and 90 percent of all messages written and sent are read within three minutes, with over 99 percent of all text messages read by the recipient — according to a whitepaper on Conversational Advertising by SinglePoint. These numbers indicate that consumers are comfortable using SMS, which creates a huge opportunity for marketers and brands to potentially use the channel to speak to them.
Though SMS doesn’t get a lot of hype, it works because it provides what all marketers seek, which is a one-on-one dialogue with a customer
The rise of text messaging can be attributed to its low cost and ease of use. If you have a cell phone, you have the capability to text (no downloads or installations required) and given the level of engagement that SMS provides, its biggest mobile potential is to drive consumers to the mobile web, in-store or online. The texting audience is large and still growing. It has been projected by eMarketer that the growth of the global market for ad support of mobile messaging will reach nearly US$12-billion in 2011, up from about US$1.5-billion in 2006.
SMS certainly isn’t dying as a business communication tool. While C2C SMS communication may be on the decline, B2C SMS is still vital and seeing a positive growth curve
The immediacy of SMS is currently unparalleled by any other marketing channel
It’s a funnel, in which marketers start with text interaction, optimising their messages to drive traffic by including a link to rich media, video, or other personalised marketing materials (with a simple click-through on the SMS) where users then take the desired action. New innovations have sprung up that allow you to send a link to an entire mobile site packed with graphics, images and forms from inside an SMS.
The response rates which marketers experience via texting campaigns are definitely attractive. With that said, the way consumers use the mobile web is very different to the way it is used in the desktop environment. Most mobile sites being created will never even be viewed, unless stumbled upon by chance. To gain real mobile traction, marketers have the option to use a combination of “link push” via mobile texting technology that incorporates tracking and reporting to act on subscriber-level data and develop a true one-on-one engagement experience.
The mobile revolution will continue to gain steam in 2011, 2012 and what’s certain is that the mobile market represents a tremendous opportunity to extend your reach, brand awareness and ROI
The text message + link innovation is a great way for brands to get started in mobile marketing, especially if used for promotions. It is cheaper and faster to build than a mobile app or entire mobile site, and consumer engagement can be measured instantly. The entire process of creating a multiplicity of targeted, multi-facetted, trackable and manageable campaigns can be done all from within one interface.
This article was first published on Memeburn
The mobile revolution is happening and mCommerce is changing consumer behaviour in much the same way eCommerce has. With its high level of consumer acceptance, mobile marketing provides instant communication, since the mobile phone is always on person and always active. There are now far more people in the world who connect through the mobile web than there are connected PC users, and so, one of the biggest current decisions for mobile marketers is whether they should build a mobile site or app, or both.
The question many marketers face is how to adapt to this new channel of communication and how to integrate mobile in their marketing mix
With a range of mobile advertising options, including SMS, mobile app display ads, search ads, rich media, video and push notifications, the landscape can be a bit complicated.
Direct mobile marketing communications can easily be more effective than mobile search marketing. It is targeted at consumers that are open to suggestions about where to go and what to do next.
A study by ABI Research found that consumers worldwide will send more than 5-trillion SMS messages in 2011. Last year the mobile phone industry reached 5-billion subscriptions globally. Out of that, 60 percent use text messaging and 90 percent of all messages written and sent are read within three minutes, with over 99 percent of all text messages read by the recipient — according to a whitepaper on Conversational Advertising by SinglePoint. These numbers indicate that consumers are comfortable using SMS, which creates a huge opportunity for marketers and brands to potentially use the channel to speak to them.
Though SMS doesn’t get a lot of hype, it works because it provides what all marketers seek, which is a one-on-one dialogue with a customer
The rise of text messaging can be attributed to its low cost and ease of use. If you have a cell phone, you have the capability to text (no downloads or installations required) and given the level of engagement that SMS provides, its biggest mobile potential is to drive consumers to the mobile web, in-store or online. The texting audience is large and still growing. It has been projected by eMarketer that the growth of the global market for ad support of mobile messaging will reach nearly US$12-billion in 2011, up from about US$1.5-billion in 2006.
SMS certainly isn’t dying as a business communication tool. While C2C SMS communication may be on the decline, B2C SMS is still vital and seeing a positive growth curve
The immediacy of SMS is currently unparalleled by any other marketing channel
It’s a funnel, in which marketers start with text interaction, optimising their messages to drive traffic by including a link to rich media, video, or other personalised marketing materials (with a simple click-through on the SMS) where users then take the desired action. New innovations have sprung up that allow you to send a link to an entire mobile site packed with graphics, images and forms from inside an SMS.
The response rates which marketers experience via texting campaigns are definitely attractive. With that said, the way consumers use the mobile web is very different to the way it is used in the desktop environment. Most mobile sites being created will never even be viewed, unless stumbled upon by chance. To gain real mobile traction, marketers have the option to use a combination of “link push” via mobile texting technology that incorporates tracking and reporting to act on subscriber-level data and develop a true one-on-one engagement experience.
The mobile revolution will continue to gain steam in 2011, 2012 and what’s certain is that the mobile market represents a tremendous opportunity to extend your reach, brand awareness and ROI
The text message + link innovation is a great way for brands to get started in mobile marketing, especially if used for promotions. It is cheaper and faster to build than a mobile app or entire mobile site, and consumer engagement can be measured instantly. The entire process of creating a multiplicity of targeted, multi-facetted, trackable and manageable campaigns can be done all from within one interface.
This article was first published on Memeburn
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