GraphicMail South Africa - Digital marketing for everyone. Email, mobile, social marketing made easy and affordable! Email marketing tips, mobile and SMS marketing innovations, best practice digital marketing, email case studies and more!
Thursday 08 December 2011
Mobile Marketing: Where it’s all going in 2012
The huge success of mobile commerce so far for the 2011 holiday spending season has shown that we're heading out of the early-adopter phase and companies that missed the mobile marketing boat this year will have to catch up fast.
Industry experts agree that the mobile web will be a leading channel in 2012 and the ability to deliver an experience on the mobile web is crucial for all brands. With more internet capable devices in more hands, a mobile web presence is becoming indispensable.
GraphicMail's got a really easy tool to help you create your mobile web presence.
With our unique innovation you can create SMS/Text messages with links to graphic-rich mobile pages and sites, while capturing campaign performance rates and user engagement via forms, polls and survey tools.
Have a look at our new mobile marketing case studies, which have all proven the success of this product.
According to PayPal, global mobile payment volume increased by 516% on Black Friday and 552% on Cyber Monday this year (both of which are among the top annual sales events on the USA calendar).
This proves that consumers are accessing the mobile web more and are getting comfortable with using it to make their purchases.
Reach and Potential
More than 90 percent of mobile phones going out onto the market today have access to the mobile web through a browser.
The arrival of HTML5 in email and on the web has given brands a lot to work with in terms of the capabilities that can be built into a mobile newsletter and a mobile site. HTML5 has enabled rich-media environments that will help brands achieve the creatives that they envision and reach people across various mobile devices.
Not sure about going Mobile?
If you need a way to justify investing in your company’s mobile presence, just have a look at your own internal data.
The mobile web is a great acquisition tool for cross-channel marketing too.
Trend-savvy marketers have already been working to build up their mobile followership. If you want to know how to get started, here are some ideas on how to grow your mobile email list.
The future of Mobile
As phones get smarter, mobile strategies will be changing to accommodate and take advantage of new developments in technology.
With the increased activity we’ve seen this year, the mobile web will become what desktop internet became in the 90’s: the standard platform for anyone doing business.
"Discussions are currently in place to transform GraphicMail's master page to HTML5. We have been doing tests on the new markup and are seeing great results, especially in mainstream browsers. We are definitely looking to bring HTML5 into the fold in 2012." - Clint Eksteen, GraphicMail Designer
Industry experts agree that the mobile web will be a leading channel in 2012 and the ability to deliver an experience on the mobile web is crucial for all brands. With more internet capable devices in more hands, a mobile web presence is becoming indispensable.
GraphicMail's got a really easy tool to help you create your mobile web presence.
With our unique innovation you can create SMS/Text messages with links to graphic-rich mobile pages and sites, while capturing campaign performance rates and user engagement via forms, polls and survey tools.
Have a look at our new mobile marketing case studies, which have all proven the success of this product.
This proves that consumers are accessing the mobile web more and are getting comfortable with using it to make their purchases.
Reach and Potential
More than 90 percent of mobile phones going out onto the market today have access to the mobile web through a browser.
The arrival of HTML5 in email and on the web has given brands a lot to work with in terms of the capabilities that can be built into a mobile newsletter and a mobile site. HTML5 has enabled rich-media environments that will help brands achieve the creatives that they envision and reach people across various mobile devices.
Not sure about going Mobile?
If you need a way to justify investing in your company’s mobile presence, just have a look at your own internal data.
- For example, if your desktop website is getting 5% more engagements from mobile devices than last year, you might want to come up with a plan to satisfy those customers with a good mobile band experience.
- If the engagement is even more than that; drop everything you’re doing and work on your mobile presence right now. Every day you’re not taking care of your visitors in the mobile space you’re losing customers.
The mobile web is a great acquisition tool for cross-channel marketing too.
Trend-savvy marketers have already been working to build up their mobile followership. If you want to know how to get started, here are some ideas on how to grow your mobile email list.
The future of Mobile
As phones get smarter, mobile strategies will be changing to accommodate and take advantage of new developments in technology.
With the increased activity we’ve seen this year, the mobile web will become what desktop internet became in the 90’s: the standard platform for anyone doing business.
"Discussions are currently in place to transform GraphicMail's master page to HTML5. We have been doing tests on the new markup and are seeing great results, especially in mainstream browsers. We are definitely looking to bring HTML5 into the fold in 2012." - Clint Eksteen, GraphicMail Designer
Watch GraphicMail's New Mobile Marketing Video
On the 7th of November, some of our team members at GraphicMail got up bright and early to film a new mobile marketing promotional video.
We had a very successful day on set, and so, after a few weeks of editing... the final product has gone online!
Our story follows Peter, a small restaurant owner who's had some trouble reeling in customers to his establishment lately. He then starts using our powerful bulk mobile marketing features for the first time, to see what kind of difference it would make...
GraphicMail's mobile tools allow users to create SMS / Text messages with links to multimedia mobile pages and sites, while capturing campaign performance and user engagement via forms, polls and survey tools.
We had a very successful day on set, and so, after a few weeks of editing... the final product has gone online!
Watch our mobile marketing video here.
Our story follows Peter, a small restaurant owner who's had some trouble reeling in customers to his establishment lately. He then starts using our powerful bulk mobile marketing features for the first time, to see what kind of difference it would make...
GraphicMail's mobile tools allow users to create SMS / Text messages with links to multimedia mobile pages and sites, while capturing campaign performance and user engagement via forms, polls and survey tools.
Monday 05 December 2011
Rewards offered: Get writing about GraphicMail
Are you one of our many satisfied clients and want to tell the world about our products?
Have you learned anything useful or special about email marketing while running your own campaigns that you want to share with fellow GraphicMailers and other readers?
Or are you an independent email marketing guru looking for a new topic?
If you’re already doing newsletter marketing with us, then writing a quick review on your website or blog about GraphicMail is an easy way to highlight the benefits of your own email marketing program and promote signing up to your clients.
GraphicMail's blogging offer is your chance to tell everyone about how you’ve experimented and to share your expert tips - all stories to be featured on our platform to give your website or blog roll international exposure to thousands of readers.
Write about GraphicMail and choose one of these great rewards!
Of course we’re all about giving back to our clients here at GraphicMail and we’re prepared to make it worth your while in return for writing about our products and tools.
So to sweeten the deal, these are the compensation options availabe:
1) GraphicMail could arrange a sponsored email account, which means that you will be able to use all our tools to conduct your own email communications and marketing.
2) Instead we can also offer you a sponsored mobile marketing account. Our innovative product enables messages to be delivered directly to subscribers’ phones with a simple click-through from an SMS, channelling viewers to an image-rich mobile site.
3) Another option is for GraphicMail to do an interview with you to promote your own services, which would be published on our own blog; appearing in the news feed of our many clients and on our social media platforms.
Interested?
If you are interested in blogging about GraphicMail, either as a once-off or as a series of posts, please let us know by sending a confirmation letter to marketing@graphicmail.com and we’ll get back to you in a flash.
Visit our website for more information on how to get blogging about us.
Terms and Conditions:
Rewards offered for writing about GraphicMail are allocated at our discretion
depending on either the size of your account, your history with us and the rank of your
blog on Google searches. Please contact us first before writing any posts so that we
can do an evaluation and confirm your compensation.
Have you learned anything useful or special about email marketing while running your own campaigns that you want to share with fellow GraphicMailers and other readers?
Or are you an independent email marketing guru looking for a new topic?
GraphicMail's blogging offer is your chance to tell everyone about how you’ve experimented and to share your expert tips - all stories to be featured on our platform to give your website or blog roll international exposure to thousands of readers.
Write about GraphicMail and choose one of these great rewards!
Of course we’re all about giving back to our clients here at GraphicMail and we’re prepared to make it worth your while in return for writing about our products and tools.
So to sweeten the deal, these are the compensation options availabe:
1) GraphicMail could arrange a sponsored email account, which means that you will be able to use all our tools to conduct your own email communications and marketing.
2) Instead we can also offer you a sponsored mobile marketing account. Our innovative product enables messages to be delivered directly to subscribers’ phones with a simple click-through from an SMS, channelling viewers to an image-rich mobile site.
3) Another option is for GraphicMail to do an interview with you to promote your own services, which would be published on our own blog; appearing in the news feed of our many clients and on our social media platforms.
Interested?
If you are interested in blogging about GraphicMail, either as a once-off or as a series of posts, please let us know by sending a confirmation letter to marketing@graphicmail.com and we’ll get back to you in a flash.
Visit our website for more information on how to get blogging about us.
Terms and Conditions:
Rewards offered for writing about GraphicMail are allocated at our discretion
depending on either the size of your account, your history with us and the rank of your
blog on Google searches. Please contact us first before writing any posts so that we
can do an evaluation and confirm your compensation.
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