We've selected this beautiful email from LayerCake as our GraphicMail newsletter of the month for March.
What we like about this example is how the expert use of images immediately and completely draws attention to their call to action.
Special mention should also go to their well-written footer text, which clearly indicates the procedure for opting out and politely communicates their apologies to anyone who might've received this email newsletter without giving their explicit consent.
Congratulations on a job well done!
You can see some of our other award-winning newsletters and keep up with new winners by following us on our GraphicMail Facebook Wall of Fame.
Email Image-use Best Practices
One thing to be careful of in a case like this is the sending of a single image / page screenshot.
In terms of deliverability, it's not quite ideal since it could make the mailer "too heavy" (in terms of file size) and thus often doesn't make it to the recipient's inbox.
Also keep in mind that many email clients now refuse by default to display images, so the recipient could spend all day reading the email, but an open is never recorded as the image is not being tracked.
Additionally, mobile newsletter subscribers might be even more unresponsive, because of the longer image load time usually needed on the hand-held platform.
These are some of the dangers of excessive image-reliance in one's email newsletters. The effects can be lessened though, by ensuring that your images are formatted for a low (quick-loading) file size, and that you embed any images that you'd want to track.
One thing to be careful of in a case like this is the sending of a single image / page screenshot.
In terms of deliverability, it's not quite ideal since it could make the mailer "too heavy" (in terms of file size) and thus often doesn't make it to the recipient's inbox.
Also keep in mind that many email clients now refuse by default to display images, so the recipient could spend all day reading the email, but an open is never recorded as the image is not being tracked.
Additionally, mobile newsletter subscribers might be even more unresponsive, because of the longer image load time usually needed on the hand-held platform.
These are some of the dangers of excessive image-reliance in one's email newsletters. The effects can be lessened though, by ensuring that your images are formatted for a low (quick-loading) file size, and that you embed any images that you'd want to track.
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