We've selected this fashionable email from Fancy French Cologne as our GraphicMail newsletter of the month for April:
We chose this newsletter especially because of how well it’s optimised to encourage sharing on visual social networks like Pinterest and Instagram.
1) There are prominent calls to action to these platforms in the lower columns, urging readers to explore the company’s content on those sites. And if you’ve got a passion for fashion; the pictures on the mailer are appealing enough to make you want to show them off to your own social media connections.
2) To help with this: the text is minimal, but informative - which means the visual nature of the newsletter hasn’t been been interrupted by piles of text that subscribers might not want to take the time to read.
Having content worth sharing and a way to do so directly available is a good formula for increasing brand awareness on multiple social networks. So this is a great example of effective social-email integration.
Congratulations on an email marketing job well done!
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