Tuesday 17 April 2012
GraphicMail launches new Reports section
Our Reports have always been a firm favourite among GraphicMail users.
Since almost every client we’ve spoken to during the past year has said they’re big fans of our campaign tracking tools, we thought it’s high time to give this section a face-lift.
And so, after many late nights at the office, we’ve just finished our revamp of the old ledger-like reports pages with a fresh look & feel and a few new additions that make it easy to breeze through and interpret your stats in greater detail than ever before.
What’s changed and what’s new?
Sleek new look - All the information you’ve become accustomed to seeing is now displayed in an easy-to-read visual layout. Your campaign metrics can now be studied via a number of colourful charts and graphs that are based on some of today’s most popular internet analytics tools.
Compare to your Industry - Check how your campaign results measure up to industry benchmarks gathered from across all national GraphicMail senders. This way you’ll know if you’ve got the edge or whether you need to make a few tweaks and fixes to keep up with competitors.
See subscriber Geo-location - Ever wonder where in the world you’re mailing to? Now you can see exactly where - by toggling the Geo-location view on your delivery reports.
On this page, countries within which your emails were opened in will be highlighted on the world map.
Learning more about where your subscribers are from enables you to segment your mailing lists and personalize your messages much better, based solely on their location.
View Recipient activity - Email marketing is all about engagement. In our previous reports and stats section it may have been a bit unclear how each subscriber is interacting with your mailers, but now we’ve recreated our recipient view page so that it gives you a precise and plain action-by-action breakdown.
To make it even easier to understand, we've furbished this feed with icons that show you a live streaming update when someone receives, opens, clicks a link in or shares an email.
Get browser, operating system and email client data - Have you ever made use of the inbox preview and seen what your email campaigns look like to your potential clients?
It’s very useful to know which webmail service or inbox software your subscribers are viewing your emails with. It’s also helpful to know what browser and operating system they’re making use of and whether they're checking their emails on a mobile OS.
An email newsletter on Internet Explorer looks different to the same one viewed on Firefox, for example, and optimizing for the small screen is not the same as for a desktop PC.
Once you’ve learned more about which of these your readers favour through our reports section, you can fine-tune your email newsletters to look their best on all those various platforms.
We’d love to hear your feedback, thoughts, and ideas about our updated reporting features. This is just the beginning of some of the powerful new data gather and analysis tools that GraphicMail will be offering you in 2012.
Posted by GraphicMail Marketing Team at 6:27 AM