GraphicMail client, Fastmoving.co.za, provides an instant consumer brand resource for the South African retail industry. Retailers and industry players can use its database to source essential information about brand product lines, download hi-res pack shots free of charge and follow a consumer brand’s movements and marketing activity. The portal also specialises in communicating news, product launches, brand activity, related trends and events to the retail industry.
With its FMCG Files email newsletters sent to well over 10,000 subscribers every week (such as the recent newsletter example below which achieved an impressive 97% delivery rate); fastmoving has become a recognised source of information in the Fast Moving Consumer Goods (FMCG) world.
Fastmoving weekly newsletter - 7 June 2012Says Wendy Smith, Editor of Fastmoving:
“We use email marketing as a critical mechanism to provide regular news and insights on consumer brands and the retail industry.”
“Our audience is enthusiastic about the retail industry and wants to keep updated on the latest industry trends and consumer brand news. These professionals are typically employed in positions within retail and related businesses, such as; brand managers, marketing managers, retail buyers, procurement specialists and store managers.”
“Fastmoving has had a good experience with using GraphicMail to date. Having all the features available from a single account is convenient and user-friendly. I find the list management tools and reporting features very useful and I like following GraphicMail’s innovative developments - since this shows that they care about their clients and are interested in making their lives easier.”
When asked about top emailing tips for other marketers, Wendy said that regular exposure is by far the most important driving force behind brand awareness and growth.